BSc (Hons) Marketing (Including Foundation Year)

Overview:

Marketers lead a business in its efforts to understand, create, and keep customers. Marketing is a mix of art and science that needs creativity, data, and innovation to succeed. You’ll learn these skills both in the classroom and in your interactions with real businesses throughout your study.

Studying this course will provide you with the knowledge and skills needed to perform efficient, effective, and engaging marketing. You’ll be immersed in key areas of marketing such as consumer behaviour, marketing communications, and market research. Through flexible and creative assessment, you’ll build a portfolio of work that demonstrates a range of desirable marketing management skills and behaviours.

You’ll have the opportunity to gain the Chartered Institute of Marketing’s Level 4 Certificate in Professional Marketing, alongside other practitioner qualifications of your choosing, all as a part of your program of study. The BSc (Hons) Marketing is the only marketing degree in the UK to be recognised by three different professional bodies. By studying at USW, you’re able to join the Chartered Institute of Marketing’s Graduate Gateway program. The course is also recognised by the Chartered Institute of Public Relations, and the Institute of Direct and Digital Marketing.

Typical A-Level Offer
DD, 48 tariff points

Typical BTEC Offer
BTEC Extended Diploma Pass Pass Pass or BTEC Diploma Pass Pass

Typical Access to HE Offer
Pass the Access to HE Diploma with a minimum of 48 UCAS Tariff points.

Additional Requirements
GCSEs: The University normally requires a minimum 3 GCSEs including Mathematics and English at Grade C or above, or their equivalent but consideration is given to individual circumstances

Entry Requirements

Contextual offers

We may make you a lower offer based on a range of factors, including your background (where you live and the school or college that you attended for example), your experiences and individual circumstances (as a care leaver, for example). This is referred to as a contextual offer and we receive data from UCAS to support us in making these decisions. USW prides itself on its student experience and we support our students to achieve their goals and become a successful graduate. This approach helps us to support students who have the potential to succeed and who may have faced barriers that make it more difficult to access university. Here is a link to our Contextual Admissions Policy.

Other qualifications and experience

We can also consider combinations of qualifications and other qualifications not listed here may also be acceptable. We can sometimes consider credits achieved at other universities and your work/life experience through an assessment of prior learning. This may be for year one entry, or advanced entry to year two or three of a course where this is possible.

To find out which qualifications have tariff points, please refer to the UCAS tariff calculator.

WHAT YOU WILL STUDY

Year 1 – Marketing Degree:

Students will study six modules, which will be assessed via a number of examinations, assignments and presentations. The study skills module is designed to help you with examinations and revision techniques, as well as skills including note taking, essay writing, referencing and planning assignments.

Study Skills
Investigative Project
Business Administration
Statistics and Mathematics
Advanced IT
Psychology

Year 2 Marketing Degree:

This year focuses on developing your fundamental knowledge and skills in marketing management, and business management more widely. Developing a holistic understanding of business functions and processes enables you to establish transferable skills and integrate a marketing orientation more deeply into your future organisation. You’ll study the following modules:

Marketing and Consumer Behaviour
Content creation for Marketers
Principles of Supply Chain Management
Economics, Law, and the Business Environment
Becoming a Professional: Critical Enquiry
Event Management Skills

Year 3 – Marketing Degree:

This year aims to make clear links between the theory and practice of marketing management. You’ll be introduced to a range of new marketing theories and concepts to build your understanding of the discipline. You’ll further your understanding through working with real businesses in an internship or business consultancy position this year. You’ll study the following modules:

Creative Marketing Communications
Digital Marketing: Tools and Techniques
Project Management
Skills for Market Research
Marketing Employment Experience 1: Reflection
Marketing Employment Experience 2: Portfolio

Year 4 – Marketing Degree:

The focus this year is on developing you into a marketing manager who is well-rounded, critical, strategic, and confident. You’ll work on further growing your marketing management knowledge with a range of new modules which explore the current boundaries of the discipline. You’ll also conduct your own investigation into a topic of interest to give an added boost to your CV. You’ll study the following modules:

Omni-Channel Marketing Strategy
Public Relations and Reputation Management
Professional Selling and Business Development
Strategic Management
Critical Enquiry Project (optional)
Consultancy Project (optional)

Assessment

You will be assessed through a mix of contemporary and traditional methods to prepare you for a successful future in marketing. Examples include, an infographic to explain the marketing concept in your first year; A digital marketing skills portfolio in year 2; and an opportunity to conduct original research in your final year. Additionally, you will write marketing reports, give presentations and engage in innovative assessment methods such as concept mapping and producing videos.

COURSE DETAILS

Accreditations
University of South Wales is a CIM-Accredited Study Centre.

Placements
You will get a minimum of 10 weeks of work experience in the industry during your second year of study, with a range of fantastic employers in the region – maximising your employability.

You will also benefit from the established practitioner relationships the South Wales Business School has developed over the past decade. This provides excellent opportunities for your professional practice through practitioner-led guest lectures, field visits, career development events, observational and practical research, student placements and scenario-led assessments.

The inclusion of placements, company visits and organisational engagement (through the South Wales Business Clinic and CIM events and visits) provides the opportunity to engage with organisations and professionals and be involved in discussions with companies as they seek to provide solutions to real company problems and issues.

We regularly revalidate courses for quality assurance and enhancement
At USW, we regularly review our courses in response to changing patterns of employment and skills demand to ensure we offer learning designed to reflect today’s student needs and tomorrow’s employer demands.

If during a review process course content is significantly changed, we’ll write to inform you and talk you through the changes for the coming year. But whatever the outcome, we aim to equip our students with the skillset and the mindset to succeed whatever tomorrow may bring. Your future, future-proofed.

Additional Costs

As a student of USW, you’ll have access to lots of free resources to support your study and learning, such as textbooks, publications, online journals, laptops, and plenty of remote-access resources. Whilst in most cases these resources are more than sufficient in supporting you with completing your course, additional costs, both obligatory and optional, may be required or requested for the likes of travel, memberships, experience days, stationery, printing, or equipment.

CAREERS

With extensive transferable skills development throughout the course, the BSc (Hons) Marketing course prepares students to go into a range of marketing and non-marketing careers. Examples of jobs that graduates go into include:

Marketing communications (in-house and agency)
Market research
Digital marketing specialist
Public relations
Business management and business development roles
Event management
Entrepreneurship (running your own business)

Fees

Full time

Complete your degree in the shortest possible time and study flexibly – when and where suits you!

£7,250

You’ll study 9 modules in total (approx. 37 hrs/week).

Part time option one

Study for a degree whilst fitting it around your work, care and other life commitments.

£4,250

You’ll study 6 modules per year (approx. 25 hrs/week).

Part time option two

Take time to study and spread the tuition fees over a longer period – at no extra cost.

£5,500

You’ll study 4–5 modules per year (approx. 19 hrs/week).

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