BA (Hons) Fashion Business and Marketing

Overview:

BA (Hons) Fashion Business and Marketing has been designed to be both strategic and creative. On our exciting fashion course, you will learn essential marketing and business theory, creating exciting and effective marketing campaigns. You’ll get to understand how the industry works; exploring roles within buying and merchandising, social media marketing, PR and more. You’ll learn to develop new business ideas and address serious industry issues such as sustainability. This course is for anyone with an interest in fashion, You do not need a background in fashion or design to apply.

Special features

Work on live, industry-led briefs
Work placements for practical experience
Learn how to use Adobe software

Top in Wales for teaching and assessment in Fashion and Textiles (Guardian University Guide 2024)

Typical A-Level Offer
BCC (this is equivalent to 104 UCAS tariff points).

Typical Welsh BACC Offer
Pass the Advanced Welsh Baccalaureate Diploma with Grade C/B in the Skills Challenge Certificate and BC – CC at A Level (this is equivalent to 104 UCAS tariff points).

Typical BTEC Offer
BTEC Extended Diploma Distinction Merit Merit

Typical Access to HE Offer
Pass the Access to HE Diploma with a minimum of 104 UCAS tariff points

Additional Requirements
GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances

Entry Requirements

Contextual offers

We may make you a lower offer based on a range of factors, including your background (where you live and the school or college that you attended for example), your experiences and individual circumstances (as a care leaver, for example). This is referred to as a contextual offer and we receive data from UCAS to support us in making these decisions. USW prides itself on its student experience and we support our students to achieve their goals and become a successful graduate. This approach helps us to support students who have the potential to succeed and who may have faced barriers that make it more difficult to access university. Here is a link to our Contextual Admissions Policy.

Other qualifications and experience

We can also consider combinations of qualifications and other qualifications not listed here may also be acceptable. We can sometimes consider credits achieved at other universities and your work/life experience through an assessment of prior learning. This may be for year one entry, or advanced entry to year two or three of a course where this is possible.

To find out which qualifications have tariff points, please refer to the UCAS tariff calculator.

If you need more help or information or would like to speak to our friendly admissions team, please contact us here

Applicants in the UK

Selection for this course is based on a suitable application. If you do not meet the entry criteria you may also be required to attend an interview to help us assess your suitability for the course.

WHAT YOU WILL STUDY

This course will give you a 360 understanding of the industry and its opportunities. You’ll develop an understanding of how you could use your strengths to achieve your dream role in fashion. Fashion marketing jobs require core marketing skills that enable you to devise strategies to raise awareness, activate campaigns that promote products and sell products by intriguing customers.

The course has been developed with industry partners to ensure that you’re up-to-date with a fast-paced and ever-changing business environment. At the heart of the course, we explore the role of innovation and technology to develop an understanding of what lies ahead in the fashion industry. This course is designed to develop your creative, technical and business skills on a commercial level.

You’ll be introduced to a wide range of fashion marketing projects, including:

Trend and the consumer
Creative marketing and communication
Branding
PR
Business development
Problem solving
Photography
Strategic marketing
Digital content creation
Social media marketing.

This is a diverse program for thinkers and doers alike. Learn how to write business and marketing plans, how to address problems and make a difference to the industry, learn how to run strategic social media campaigns and make exciting creative content.

Want to understand the future of fashion and apply innovative ideas? Then this is the course for you.

What is the difference between fashion design and fashion marketing?

It is the duty of a Designer to create new apparels that would be later sold to customers. Fashion marketers focus on taking a fashion product to market once it has been designed.

Teaching

We aim to facilitate an environment that where you feel confident and welcome, an environment that enhances your ability to learn, develop and produce innovative and visionary work.

You will become part of a group of fashion students, and graduates, who are known for their skills, knowledge, professionalism and creative vision. Throughout your course you will be encouraged to think independently, be inspired by various cultural visits, experiment and try new ideas, and above all reach your future career goals and aspirations –_wherever they may take you.

As staff we want to help to facilitate your individual paths, understanding your skills and helping you to apply these to the fullest potential. You will engage with industry, through live briefs and work placements to make your experience of the course as relevant to current and future fashion industry practice.

Assessment

The assessments within this course are 100% coursework based.

COURSE DETAILS

Placements

You can engage with industry through live briefs, industry visits and work placements, giving you valuable industry insight. Previous partnerships have included Motel Rocks, John Lewis, Topshop and ASOS.

We work with the careers team to plan placements and have a very large number of local, national and international brands that accept USW students on placements and internship. Currently we have students on placements in Paris, Australia, Amsterdam, London, Manchester, Bristol and Cardiff.

Erasmus is an option and we have good links with a number of universities such as Ryerson in Toronto.

We regularly revalidate courses for quality assurance and enhancement

At USW, we regularly review our courses in response to changing patterns of employment and skills demand to ensure we offer learning designed to reflect today’s student needs and tomorrow’s employer demands.

If during a review process course content is significantly changed, we’ll write to inform you and talk you through the changes for the coming year. But whatever the outcome, we aim to equip our students with the skillset and the mindset to succeed whatever tomorrow may bring. Your future, future-proofed.

Additional Costs

As a student of USW, you’ll have access to lots of free resources to support your study and learning, such as textbooks, publications, online journals, laptops, and plenty of remote-access resources. Whilst in most cases these resources are more than sufficient in supporting you with completing your course, additional costs, both obligatory and optional, may be required or requested for the likes of travel, memberships, experience days, stationery, printing, or equipment.

CAREERS

The fashion business and marketing industry offer some of the most attractive jobs in the industry.

This course can open up careers within:

Marketing and PR
Digital marketing/influencer
Buyer or merchandiser
Creative direction

Fees

Full time

Complete your degree in the shortest possible time and study flexibly – when and where suits you!

£7,250

You’ll study 9 modules in total (approx. 37 hrs/week).

Part time option one

Study for a degree whilst fitting it around your work, care and other life commitments.

£4,250

You’ll study 6 modules per year (approx. 25 hrs/week).

Part time option two

Take time to study and spread the tuition fees over a longer period – at no extra cost.

£5,500

You’ll study 4–5 modules per year (approx. 19 hrs/week).

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What Our Students Have To Say

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